Monday, October 28, 2019

ANCIENT RHETORIC IN MODERN TIMES!

Always present.

Four words. Ethos, pathos, logos, and the forgotten gem, kairos. For numerous years, we have been using these components to create and or conduct a persuasive argument. Whether we like it or not these factors are seen in many sources or texts today. For example, in an article entitled, The Ethical Challenges Self-Driving Cars Will See Every Day, written by Johannes Himmelreich. The usage of ethos, pathos, logos, and kairos created argument. Although, it is not clearly seen at times. Therefore, I am here to clear your vision. 
In terms of ethos, we can see this right in the beginning of the article. In the title, the word "ethical" is presented which reveals how the author knows how to analyze the topic deeply, and further into the article the authors uses the word "ethics" consistently which strengthens his creditiablity in the topic of self-driving cars greatly. To add on, there is an obvious example of ethos in the text, which is when the author mentions he is a philosopher  that works around engineers at Stanford's Center for Automobile Research. This explicitly shows the author is credible source to discuss the topic expressed in the title. It as if he is showing his titles and degrees on his walls to us the readers through mentioning a few words. So, we can see the author is qualified to discuss this topic.
Moving to logos, Himmelreich presents a clear line of reasoning. One being that it is easy for humans hard for machines to analyze most humane situations. To deepen, his reasoning he provides the example of people crossing the street and an philosophical question to about a cart that established a deeper understanding to his argument. Another, line of reasoning was the changes to driving behavior. This statement is connected to his view that people have various driving behaviors good and bad, mostly bad. To strengthen this he brings up a research experiment in Portland which showed colored people waited longer to cross the intersection than white people. This helped show what the author was trying to reveal. In gist, the author was showing a perfect example of logos in his writing.
As for Pathos, keyword emotion or emotional appeal to readers (sympathy almost). Although, there were many moment of emotional pieces thre twoexampleswhereI felt it peronall the most. For one, the usage of a picture it was able to clearly represent is argument about technology versus humans and it was relatable, which sparked the emotion for me at least. Secondly, mundane ethics presented in one of the articles paragraphs. Here the writer uses presented characteristics of situations that occurred with driers. One of them being children and people getting hit and or run over. I mean how could you not feel the emotion at the mention of this. I have no words to explain I feel it is self explanatory.
Finally, Kairos. The most opportune moment to present something. The writer did this "timing"thing perfectly. For one his introduction topic was not too demanding and or shocking it was more like building u to his main argument without scaring off the reader. Like, when he put in the mundane ethics portion of the text. It was in the middle and or close to the end of the text. It was able to give a strong effect because it was like here's a lot of statistical information and then,boom! Emotion! It played really nicely which helped the article move well.
In conclusion, the usage of the four ingredients in a persuasive argument is seen in everydays books, novels, articles, ect. , and the article discussed above is a great example. 

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